Golden Shopping Trolley Awards 2014

November 11, 2014  •  Leave a Comment

HagkaupHagkaup ^ My winning entry for the Golden Shopping Trolley awards.

I'm so sorry I couldn't be at the awards night, it was a long way to travel from Queensland!

First and foremost, I'd like to say a really really big thank you to Ben Walton / Team Digital for putting on such an amazing competition.

As a long time spectator of the awards (first time entrant) I was absolutely blown away to get into the Finalist pool. To take out a category, wow, simply wow. I'm still pinching myself. Thank you, thank you all!

I'm also so very thankful to the judges, Christian Fletcher and Tony Hewitt, two of my landscape idols who I was lucky enough to meet earlier in the year at their ND5/ Shark Bay exhibition when it came to Qld. The comments they made on my image were absolutely spot on, and I'm so glad they gave this recorded feedback for us to relive the judging and see the images of the Top40.

 

Golden Shopping Trolley Awards 2014 Judging from Team Digital on Vimeo.

^ Judging and prize ceremony, congrats to all the finalists!

What I'd like to share with you, is the strange but kind of awesome way that the image had come to be, as I couldn't be there on the awards night to explain the process, the why and how as to its' creation.

It wasn't just a shot that I had taken and decided to enter. It was the curiosity of sort of redoing something to satisfy a curiosity...

Back when I first visited Iceland in 2012, and after nearly three and a half weeks of driving around and seeing a new culture for the first time, we had rolled into this supermarket as "something to do" or to "check out a local supermarket and film it" for archival purposes, to remember what the country was like in the case that we didn't make it back again anytime soon. Hagkaup is kind of like our K-Mart or BigW.

Then, I had seen something that had alerted my senses on leaving the store. Not thinking much of it, I snapped something on my iPhone, thinking it was kind of cool:

The differing angles of the aluminium panels, the earthiness of the wood, the blue shadows; a sign winter was on its way. The bike rack (which now no longer exists) with a sole bike in it, and the striking yellow trolley. The opposing colour tones blue/yellow/orange/black/white had triggered a response, it was graphical and edgy, somewhat comical.

I got home feeling frustrated that I hadn't made the effort to take out the camera and take the shot properly.

Fast forward two years, and there I was, back in Iceland. I realised that I had an opportunity to take the shot again, (a rare opportunity so seldom afforded to what we do as photographers) this time properly, to do it a justice. It seemed like a silly thing to do, but I wanted my picture. So I went about trying to set up the shot.

Typically what happens here is that there is no perfect setup. I dropped one trolley in while doing this, and as I was fixing up my gear for the shot, citizens followed my lead and dumped more, seemingly unaware what was going on. I turned around from the car to see the scene, the newly dumped trolley (which soon rapidly increased after my polished shot and subsequently grew, but was no longer all that photogenic) Turning around from the car, I had the scene:

The processing was already stuck in my head from what I had seen two years previous. I knew I had to amplify the Orange of Hagkaup, punch but dry out the wood around it. The shadows called for a bit of a blue tone. I purposely (and thanks to the Judges for again picking up on this) processed it with contemporary artists Jeffrey Smart and Howard Arkleys' style in mind, taking a bit from eithers' influence over the shot. Thank you art history for teaching me something!

On getting home to Australia after my many weeks away, I was alerted to the awards by a post from Team Digital, appearing in my Facebook feed, so innocently. Figuring I'd see how my urban captures from this trip went, I threw in an entry.

What a great idea that was!

Thanks to Sigma for sponsoring the prize - a beautiful dp2 Quattro, a camera (at least, it's younger brother the Merrill) which I was considering before buying my Nikon D810. Thanks also to Cindy Bosveld for bringing this beautiful thing to New Zealand, where I will be tomorrow, for 6 days. I'm hoping to be able to again post about the camera and how I had found it to be after some use.

But where is it taken?

Selfoss, Iceland.

 


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